Adidas Originals Adicolor Chicago Launch
I served as the lead producer for the Adidas Originals Adicolor Chicago launch event at The Annex. Adidas briefed the Annex Experiential team with the idea of creating 4 immersive themed areas within an event space to represent the campaign colors. With support from choreographer Ian Eastwood and his dance crew, The Young Lions, we fabricated four rooms with interactive components, prime social media photo opportunities and takeaways for over 2000 guests resulting in over 2 Million digital Impressions.
