Presented by Annex and Xtreme Xperience, I worked as an associate producer to create a back-to-school fund-raising experience in Chicago. Every year, Wells Community Academy runs short on school supplies, so in an attempt to promote students excelling academically and invigorate others to give back to the students we developed a new booster club. On the first day of class, Annex and Xtreme Xperience teamed up to donate school supplies and surprise three of Wells High School’s brightest students and drop them off in a exotic sports car.
Garnering over 25 million digital impressions and coverage from a variety of press outlets including NPR, WCIU, Washington Daily News, DNA Info, The Chicago Tribune, You And Me This Morning and more.
